Who is on your marketing team? 

Hi! I am Stacey, Business Development Director at Colloide. I’ve been a member of the Colloide team for a decade, having joined right after university. As the Business Development Director, my responsibilities extend beyond traditional marketing. I play a role in steering the company’s growth through strategic bidding and overall business development. This multifaceted role draws upon my diverse skill set, incorporating elements of marketing, strategy, and a deep understanding of business dynamics. My qualifications and training include a MSc in Business Development and Innovation, SOSTAC certified strategy planner, ILM level 5 and BSc Business Studies. I am also an associate member of the Chartered Institute of Marketing, the Association of Proposal Management Professionals and Social Value UK. 

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Hi! I am Susan, Lead Marketing Executive at Colloide. I have been with the organisation for 4 years.  I bring over seven years of versatile experience, adept in B2B and sectors such as, engineering, financial services, entertainment, politics, human relations, and photographic imaging. My qualifications include a Level 7 CMI Leadership certification, SOSTAC Certified Planner, a Master’s in Illustration from the University of Hertfordshire, and a Bachelor’s in English Language and Literature from Queens University, Belfast. 

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Hi! I am Michelle, Marketing Assistant at Colloide. I started working at Colloide in June 2023 just after completing my undergraduate degree in Interactive Media at Ulster University, developing skills including and not limited to graphic design, video and web design. With still being early on in my marketing career I bring over a years’ experience within the Sporting industry in Digital Communications.  

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What are the team’s key responsibilities? 

The marketing team plays a pivotal role in driving Colloide’s success by engaging with our target audiences and promoting our services. Here are some key responsibilities and tasks handled by us: 

Strategy Development: Formulate and execute data-driven marketing strategies with a focus on KPI-driven performance, leveraging advanced analytics and customer segmentation for precise targeting. 

Market Research and Analysis: Conduct comprehensive market research, utilising tools like Google analytics and trend forecasting to extract actionable insights, ensuring market agility. 

Brand Identity Management: Implement advanced brand asset management systems to ensure omni-channel consistency, safeguarding brand equity, and delivering a cohesive brand experience. Product and service branding is key and encompasses guideline creation and various design tools, processes and practices. 

Digital Marketing: Sophisticated digital marketing campaigns, optimising on-page and off-page Search Engine Optimisation (SEO), incorporating keyword research and staying abreast of search engine algorithms for enhanced visibility. Regular website updates, ensuring the company’s web presence remains current, user-centric, and aligned with the latest brand messaging. Content mapping, email automation, and social media strategies are employed through advanced marketing platforms. Cultivating and sustaining a robust presence across platforms, involves interactive content creation and follower engagement to amplify brand awareness. 

Traditional Marketing: In the realm of traditional marketing, the team create engaging print and broadcast ads, set up direct mail campaigns, organise event sponsorships, speaking opportunities and trade shows appearances.  Also considered is branded corporate merchandise and navigating the landscape of public relations and media relations for precisely targeted promotions.

Multi-Channel Campaign Management: Multi-faceted marketing campaigns leveraging programmatic advertising, A/B testing, and advanced analytics, ensuring seamless customer journeys across various social channels. Designing and executing email campaigns to nurture leads, promote products, and maintain communication with the audience, including analysing campaign performance. 

Resource Allocation and ROI Maximisation: Employ data-driven resource allocation models to optimise marketing budgets, focusing on Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and ROI metrics, and aligning investments for maximum impact. 

Data-Driven Performance Analysis: Harness marketing analytics and BI tools for real-time performance analysis, leveraging machine learning algorithms for predictive insights into consumer behavior. 

Interdepartmental Collaboration: Lead cross-functional synergies, integrating CRM systems with ERP solutions to unify customer data for personalised marketing automation, ensuring efficient data governance. 

Compliance Management: GDPR compliance via customer data platforms, while driving eco-conscious marketing initiatives with AI-powered sustainable tools. 

These responsibilities reflect the dynamic and multifaceted nature of the marketing profession, emphasising the importance of strategy, data-driven decision-making, and cross-functional collaboration in achieving business objectives. 

This blog will be continually updated so keep your eyes peeled and if you have any questions for our Marketing Team, please get in contact.